Mind Meld

Technology news & resources.

Fresh from the brains of our very own melders.

Why You Should Seriously Consider Outsourcing Your Martech

Why You Should Seriously Consider Outsourcing Your Martech

When you invest in Martech, you're investing in performance. In the US, brands are investing almost 1/3 of their marketing budgets on Martech, because the investment pays off. At least, it should. The results depend upon the implementation, integration, training, and...

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Eight Things You Should Automate Right Now

Eight Things You Should Automate Right Now

Something's gotta give. Your employees are stressed out, frustrated, and productivity is suffering. Monday and Friday memes abound. Your sales pipeline is a mess. Everyone is asking for headcount to compensate. Can you hire more people? Sure you can. Or, you can...

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Why Martech Matters

Why Martech Matters

Marketing Technology (Martech) is comprised of the tools and technologies available to connect you to your target audience. It allows companies to automate marketing campaigns and processes, collect and analyze data, and more effectively build and maintain customer...

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