When you invest in Martech, you're investing in performance. In the US, brands are investing almost 1/3 of their marketing budgets on Martech, because the investment pays off. At least, it should. The results depend upon the implementation, integration, training, and...
Something's gotta give. Your employees are stressed out, frustrated, and productivity is suffering. Monday and Friday memes abound. Your sales pipeline is a mess. Everyone is asking for headcount to compensate. Can you hire more people? Sure you can. Or, you can...
Marketing Technology (Martech) is comprised of the tools and technologies available to connect you to your target audience. It allows companies to automate marketing campaigns and processes, collect and analyze data, and more effectively build and maintain customer...
Ready to get started with marketing automation? After you build your business case, you need to select a marketing automation platform to support your program. But in today’s crowded technology market, how do you know which one is right for your business? Your...