When you invest in Martech, you're investing in performance. In the US, brands are investing almost 1/3 of their marketing budgets on Martech, because the investment pays off. At least, it should. The results depend upon the implementation, integration, training, and...

Marketing Technology (Martech) is comprised of the tools and technologies available to connect you to your target audience. It allows companies to automate marketing campaigns and processes, collect and analyze data, and more effectively build and maintain customer...